GEORGETOWN STRATEGIC SERVICES
Serving marketing and communications enterprises with solutions for growing your firm and your profitability
Grow your top and bottom lines by improving your already good billings, and augmenting your organic business development efforts with the acquisition of a compatible firm
Profit Planning
Professional service firms face unique challenges in translating fee and mark-up billing (adjusted gross income) to profitability.
If your bottom line profit compared to your fee and markup billing is less than the industry goal of 15%, then our profit planning services could help you increase the profitability of your business.
Georgetown Strategic Services will:
Conduct an overall review of your firm’s financial management structure and systems.
Evaluate your firm’s estimating, billing, pricing and staff utilization practices.
Make recommendations for adjustments to systems and business model to increase profitability.
Benchmark key metrics with industry standards.
Tailor financial reporting to your management needs and industry standards.
Create a “profitability education” program for your team members to help them understand how they and the firm both benefit from increased profitability.
Provide ongoing financial management services.
Mergers & Acquisitions
WE CAN HELP YOU FIND THE RIGHT FIT FOR AN EXPANSION OF YOUR FIRM AND BILLINGS, AND WE’RE WITH YOU EVERY STEP OF THE WAY—FROM START TO FINISH
Georgetown Strategic Services will:
Assess your needs, interests and resources to develop a picture of your “perfect acquisition.”
Prepare an Executive Summary of your company, outlining your business philosophy and illustrating the advantages of partnering with your firm.
Arrange conferences with the top interested parties so you can evaluate your chemistry with the principals.
Identify the margin you may expect to achieve on the additional fee and mark-up revenue estimated in the deal.
Negotiate the terms of the acquisition/merger.
Provide final terms to your attorneys and accountants.
Recommend independent due diligence counsel and support their efforts.
About Us
MARC AND BARRY ARE THE CONSUMMATE ENTREPRENEURS AND RESULTS-DRIVEN BUSINESS LEADERS WITH DIVERSE PROFESSIONAL BACKGROUNDS.
Working primarily with the owners of marketing communications agencies seeking to grow their businesses, Marc helps enhance the value of their companies and monetize their business wealth.
Marc David Newman, Principal
Marc’s talents include sound business and marketing judgment, profit growth, acquisitions business systems.
He is a contract CFO of a leading integrated marketing agency and was a partner in succession planning and acquisitions firm specializing in the MarCom space. A graduate of Georgetown University, with a degree in accounting, Marc also served as director of annual giving for the University of Rochester and was a special risk underwriting analyst at JP Morgan Chase.
Marc’s in-depth knowledge of entrepreneurship comes from 17 years of first-hand experience as founder and CEO of Crème de la Crème, a regional wholesale dessert manufacturing firm. In that role, he built from scratch a distribution network that included seven states, and directed and guided the company’s sales and marketing efforts that resulted in exponential growth.
His community service involvements have included the American Red Cross, the NYS Restaurant Association, Strathallan Charitable Associates, and the Rochester Area Community Foundation.
Barry Strauber, Principal
Barry is an energetic, entrpreneurial focused and accomplished 30 year veteran of the advertising industry. He has worked for agencies on the east & west coasts, such as Young & Rubicam, Saatchi & Saatchi, Della Femina and Draft FCB. In Rochester, Barry worked at partners + napier for 12 years as Vice President of Agency Creative Services.
Currently he is a professor at Rochester Institute of Technology (RIT), where he teaches marketing. He’s also a member of the RIT Dean’s Advisory Board where he looks for opportunities to integrate new technologies & marketing practices in order to expand student learning and success.
Barry is founder of Rising NY, a virtual network of diversely talented marketing and branding professionals that he has connnected to clients such a Coca Cola, Microsoft, ESPN,Groupon, Cadbury, Xbox, Applebee’s and Bausch + Lomb.
As a service to the community, Barry also co-founded Carlson Cowork, a 16,000 square foot co-working space with over 60 member companies that serves as an ecosystem for MarCom and other related entrepreneurs in Rochester, NY.